DALLAS – April 2, 2019 – Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain, today announced the launch of Revenue Planning and Revenue Navigator, two fundamental applications within its Revenue Growth Management solution suite. Revenue Growth Management is the first AI-enabled, end-to-end solution suite built for CPG companies that learns, senses and shapes consumer path to purchase by optimizing product, assortment, price, promotion, and availability for profitable revenue growth.
“CPG companies understand the need to maximize retailer relationships through trade promotions and other investments, but, with traditional solutions, are unable to utilize them effectively as levers for shaping path to purchase,” said Steven Hornyak, President, Symphony RetailAI CPG Solutions. “Yet, optimized trade promotions, even when effective, should be just one of many tools for revenue growth management. The Revenue Growth Management suite is a new and game-changing disruptor that identifies the hidden opportunities that increase revenue and margins and maximize the effectiveness of trade spend.”
Existing solutions are resource intensive, can’t balance the varying priorities of all brands and customers, and are usable only by expert analysts. Thus, even for companies with revenue management organizations that have demonstrated some initial successes, most find themselves unable to deploy these practices across their global organizations in a sustainable and economic way. Customer planning remains siloed within each retail account team and relies heavily on manual iterations and intermittent planning based on historical analytics.
“Enabling a holistic enterprise view of category, brand and consumer impact to drive enterprise intelligence and a balanced approach across the entire retail landscape is the future of trade promotions,” said Pam Brown, Chief Commercial Officer, The Promotion Optimization Institute. “Artificial Intelligence is here and is already making a difference in CPG revenue performance. Embedding it into processes and tools will drive the required changes for CPGs to survive and thrive in this turbulent landscape.”
Revenue Growth Management
To address this, the Revenue Growth Management suite uses AI to cleanse, harmonize and capitalize on data from diverse sources. AI-enabled applications scan all channels, retailers, markets and products to find revenue opportunities and threats. This not only helps users better predict sales performance but also discern how various levers – such as assortment, price and promotions shape purchase behavior. Acting on prescriptive and preemptive recommendations at scale, CPG organizations can thus optimize customer plans within and across retailers.
“We have developed Revenue Growth Management to bring deep insights on path to purchase and the power of AI in plain business terms to stakeholders across the CPG organization – either in headquarters or out in the field” said Adeel Najmi, Chief Product Officer, Symphony RetailAI CPG Solutions. “Our unique Automated Prescriptive Planning approach shifts the burden from analysts to AI. Now, account managers, executives, sales leaders and expert analysts have a tool for deep and rapid analysis at their fingertips so they can focus on strategizing, negotiating, and making business decisions while they leave the heavy lifting to AI.”
Revenue Planning enables sales teams to effortlessly create win-win retailer plans guided by corporate strategies. The solution evaluates hundreds of thousands of scenarios and automatically generates plans optimized across all channels and all customers for enterprise level priorities. It does this while considering complex global tradeoffs and interactions on pricing, promotional frequency and depth across retailers. It saves time and improves revenues, margins and returns on trade investments.
Revenue Navigator uses AI to analyze all channels, all retailers, all markets and all products to anticipate the risks and find hidden revenue growth opportunities. The solution monitors spend effectiveness and competitive position, senses trends by channel and market for every brand and every package group and provides prescriptive guidance on best course of action to create incremental efficiency gains and margin improvements. With Revenue Navigator, CPGs can dynamically adjust plans to correct performance gaps.
To learn more about Symphony RetailAI CPG Solutions, visit www.symphonyretailai.com.
About Symphony RetailAI
Symphony RetailAI is the leading global provider of role-specific, AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans, and realize measurable profit and revenue growth. Our solutions are specific to key decision maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains – all through the Microsoft Azure Cloud. Symphony RetailAI is a SymphonyAI company. More at www.symphonyretailai.com.
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SymphonyAI is a group of companies that provide the leading AI-centric solutions for transforming the business enterprise by driving revenue growth and operational excellence, for the retail, CPG, healthcare and industrial verticals, and for finance, IT and other key enterprise horizontal functions. Founded by Dr. Romesh Wadhwani, SymphonyAI is one of the fastest growing companies in the business-to-business AI solutions sector with revenue this year of $275 million and 1,500 employees. More at www.symphonyai.com.
Ketner Group Communications (for Symphony RetailAI CPG Solutions)