The CPG landscape is changing fast—and those changes are creating rough terrain at many large CPG companies. Multinational CPG players accustomed to commanding billion-dollar revenues and sizeable share now see niche competitors and private labels, both in stores and online, inhibiting their growth.
To stay ahead of the seismic shifts in today’s CPG landscape, businesses need technology that makes them smarter, swifter and ready to seize the future. Advances in artificial intelligence (AI) are proving to transform how CPGs can drive revenue growth and generate unprecedented ROI.
This white paper examines three ways AI enables CPGs to:
- Uncover future opportunities that capitalize on consumer demand
- Improve forecasting with predictive models to drive more effective trade spend
- Make in-store execution more precise using image recognition and augmented reality